`. Per-site deviations (e.g. 'US phone number (10 digits)' vs generic 'valid phone number', 'Age must be 18-85 for term life') are allowed but MUST be documented in packages/shared/docs/FORM-VALIDATION-MESSAGES.md. Picks the friendliest/clearest variant as canonical — see that doc for the decision rationale on each string.","_updated":"2026-04-24","required":{"name":"Please enter your full name.","nameFirstLast":"Please enter your first and last name.","phone":"Please enter a valid phone number.","phoneRequiredWithAgent":"Please enter your phone number so Ali can reach you.","email":"Please enter a valid email address.","field":"This field is required."},"invalid":{"email":"Please enter a valid email address.","phone":"Please enter a valid phone number.","phoneTenDigits":"Please enter a valid 10-digit phone number.","phoneUsOnly":"Please enter a valid US phone number (10 digits).","phoneUsOnlyWithFallback":"Please enter a valid US phone number (10 digits). Outside the US? Call (239) 800-8508.","phoneOptional":"Please enter a valid 10-digit US phone number, or leave blank."},"zeroBounce":{"invalid":"This email address doesn’t appear to exist. Please double-check and try again.","spamtrapOrAbuse":"We can’t accept this email address. Please use a different one.","doNotMail":"This looks like a temporary or disposable email. Please use your real email address.","default":"Please enter a valid email address."},"retry":{"generic":"Something went wrong. We’ve saved your info and will retry automatically. You can also call us at (239) 800-8508.","network":"Network error. We’ve saved your info and will retry automatically. You can also call us at (239) 800-8508.","timeout":"Taking longer than expected — we’ve saved your info and will retry automatically. You can also call us at (239) 800-8508.","connection":"Connection error — we’ve saved your info and will retry automatically. You can also call us at (239) 800-8508."},"submit":{"rateLimited":"Too many submissions. Please wait a minute."},"perSite":{"siteFinalExp":{"_note":"Final Expense is age-gated 50+; today this rule lives server-side, not in client-side form validation. No client-side deviations from canonical."},"siteTerm":{"dobFormat":"Please enter date as MM/DD/YYYY.","dobAgeRange":"Age must be between 18 and 85 for term life.","_note":"Term Life uniquely validates Date of Birth + age range at the point of the quote form (18-85 window chosen because no A-rated carrier will quote outside it). Keep both strings site-local — they do not apply to the other 5 sites."},"siteIul":{"phoneBlurPartial":"Please enter a 10-digit phone number.","_note":"IUL's inline blur handler uses a stricter 'X-digit' phrasing while typing; kept site-local because it's a transient nudge, not the submit-time error."},"siteMortprot":{"_note":"Uses `phoneRequiredWithAgent` and `phoneOptional` canonical strings. No additional site-local strings."}}}; Skip to main content
Policy Management

When Should You Increase Your Life Insurance Coverage?

By Ali Taqi · · 2 min read

Life insurance isn't something you set up once and forget about. As your life changes, your coverage needs change too. Here are the key moments when you should reassess your policy and consider increasing your coverage.

Getting Married

Marriage often means combining finances, sharing a mortgage, and depending on each other's income. If your spouse would struggle financially without your income, it's time to make sure your life insurance reflects that new reality. Even if both spouses work, losing one income can make it impossible to maintain your lifestyle.

Having or Adopting Children

Children are the single biggest reason people buy more life insurance. Each child represents years of financial responsibility — from childcare and daily expenses to college tuition. A common guideline is to add $250,000 to $500,000 in coverage per child, depending on your goals for their education and upbringing.

Buying a Home

A mortgage is likely the largest debt you'll ever take on. If you pass away, your family shouldn't have to sell the home because they can't make the payments. Make sure your coverage amount includes enough to pay off your mortgage balance or cover payments for the remaining term.

Getting a Raise or Promotion

Higher income means a higher standard of living — and a bigger gap if that income disappears. If your family has adjusted to a $120,000 household income, a policy based on a $80,000 salary won't maintain their lifestyle. Review your coverage whenever your income increases significantly.

Starting a Business

Business owners face unique risks. Your death could mean the end of the business, loss of key relationships, and financial hardship for employees and partners. Key person insurance, buy-sell agreement funding, and increased personal coverage all become important when you're a business owner.

Taking on Debt

Student loans (especially with cosigners), car loans, home equity lines, and business debt all represent financial obligations that someone may have to cover if you pass away. Each new debt is a reason to review whether your current coverage is sufficient.

How to Reassess

The simplest approach is the income replacement method: multiply your annual income by 10 to 15, add any outstanding debts, add future education costs for children, and subtract existing savings and investments. The result is your target coverage amount. If your current policy falls short, it may be time to add a supplemental policy or replace your existing one.

Life changes fast. Your life insurance should keep up. A quick annual review — or a review after any major life event — ensures your family is always properly protected.

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